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Racer asked: “what is the first element of success”?
Thomas Edison said: “It is ability that can put your body and mind energies persistently used in the same thing but not tired of it……a person work all day, and sleep at night until 11 O’clock, his work is done for whole sixteen hours. The only problem is that he has done many things, but I only do the one. If he will use these time in one direction and one purpose, he will be success.”
Wujiang Hengjin Textile Co., Ltd. the General Manager, Xu Yuming also know this truth, the inception of the company is clear the development direction, and specialize in the imitated silk products. Xu Yuming said: “Our medium-sized and small enterprises want to succeed, only can work the specific road, if we want to walk on the diverse development road, the majority will end in failure.” So it is his motto: “target specific add perseverance is success.” Throughout nearly ten years of continuous development, now “Hengjin” the imitated silk products have become the mainstream products in the market.
Wujiang Hengjin Textile Co., Ltd. was established in June 2003, and located in the Taihu Lake, the town of Private Economy Development Zone, Wujiang Ping Wang, with a construction area of 100 acres, the company has a solid foundation and strong strength. The company is dominated by developing, producing and selling all kinds of imitated silk fiber fabric, and possesses water-jet loom 315 units and the twisting machine 125 sets. Now there are 15 people of R & D and technical personnel, and possess strong fabric update development innovation ability. The production is rich and varied, walking in the forefront of the popular fabric market; furthermore, there is a large sales network, in Shaoxing and other textile places with sales offices. Currently, the company is in a leap-forward development stage, but the factory always adhere to the enterprise commission “survive on quality, reputation and development, seek development and unit the innovation”, with the cloth distribution centre of advantage at China-Shengze Oriental Silk Market, we are dedicated to the new and old customers with good quality products and sincere service.
Enlarge R&D and display the vitality of the market
Due to the impact of financial crisis, Europe and the U.S. market consumers appear the condition that the willingness of consumption declined especially in America, and the market demands are significantly reduced for the high-end products. While as a high-grade textile fabrics-the silk fabric is also greatly affected, and it is also bring a new development opportunity for the imitated silk products. This year Hengjin set up a special research and development team, according to the change of market demand, and carry out the research and development of new fabrics through grasps the psychological demands of consumers. Meanwhile, it talks with customers for further communication through increasing the company’s R & D team, according to the customers’ orders for the previous style, and tries to provide more products to choose for the different customers. On the one hand, Hengjin strengthen the study and discuss with customers by receiving order and walk out, on the other hand, it also develop its own R&D team, and enhance the competitiveness of its products.
It is understood that Henjing order declined by the environmental influence in the first half of this year, it is improved obviously from the third quarter. Nowadays, the factory has been full-load production and the order has been filled this year. Mr. Xu said, Hengjin also has unceasing breakthrough in the aspect of product research and development, through the innovative applications of the material, and now making the imitated silk fabrics are difficult to distinguish the true or false even the textile industry insiders, which can be said that it is basically the same with the silk fabrics, and partial index has better than the silk fabrics, it has greatly improved its competitiveness. The new fabrics’ research and innovation, making it display the vitality in a competitive market.
Increase the investment and promote the profitability
This year medium-sized and small textile enterprises generally lower their yields, and stop the development of the situation, but Hengjin break the trend, seize all the opportunity to lower the cost of the expenses, expand, build new workshop, and purchase new weaving equipment. Now Wujiang Hengjin Textile Co., Ltd. which the factory building area has reached more than 100 acres, possess the water jet looms 315 sets, and the twisting machine 125 sets. Xu Yuming also attaches great importance to personnel training, and now the company has advanced R & D. talents 15 people. Xu Yuming is proud of the author to say: “It has such a team that we don’t afraid of any challenge, so recently our company will be changed the previous passive management pattern of “Small batch and many varieties”, adjusts for the “Less varieties and large quantities” and combine with the new product development of new business model, and lead to the market demand. At the same time, through mass production to reduce consumption and lower production costs, to ensure the customers’ delivery, and makes the product quality is more stable, but also conforms to the national energy saving and efficiency of industrial policies.”
Always pay attention to the product quality
Quality is the eternal theme of the enterprise, if the product quality is poor and users are not satisfied, and the enterprise market position will be lost. Hengjin now has passed ISO9000 quality management system certification. The inception of the factory adheres to the enterprise commission “survive on quality, reputation and development, seek development and unit the innovation”, it puts the quality problems as enterprise priority to grasp, and emphasizes on the importance of quality management. Xu Yuming thinks they still concerned about the people of this factor after having a good system to ensure quality, he believes that as long as the workers’ ability to improve and the quality will go up, so he was training for the workers from time to time, and the treatment of enterprises to skilled workers are also in the advanced level in this field. Because of this, Wujiang Hengjin Textile Co., Ltd. never happened with the quality accident since its establishment.
In this round of economic crisis, China-Shengze textile enterprises have a consensus, which is to speed up the adjustment of product structure, and increase the strength of scientific and technological research and development, through the exploration and innovation of marketing channels to enhance the competitiveness of enterprises. However, Hengjin also put the crisis into the opportunity, and starts from the existing talent, technology management, technology equipment, hardware and other aspects, to enhance the overall comprehensive strength and promote the development of the enterprise.
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