Hengli Group Aims to Build the World-class Chemical Fiber Base

         Hengli Group completed sales turnover 32.5 billion CNY, realizing profit and tax 5.1 billion, ranked 275 in the top 500 enterprise of China, which raised 110 ranks, comparing with the year 2009 and it ranks 28 in the top 100 private enterprise of China.

Now, Hengli Group has become the world’s largest manufacturers, the world’s largest super bright optical fiber and industrial yarn production base. Its competitiveness and brand value ranks the top in its kind.  

Hengli Group set its target this year to be one of the world’s top 500 enterprises in five years. President Chen Jianhua decided to build Hengli into the world-class chemical fiber base by using his “Blue Ocean Strategy”, creating the world first class textile industry group.

2011 is a year full of opportunities. Chen Jianhua said in an interview, Hengli will focus on accelerating the pace of transformation and upgrade, enhance development potential, walks a high-tech, exquisite textile way, firmly turn the low-grade out, making Shengze a real research center, trade center and exhibition center.

President Chen Jianhua contended: this year will focus on three aspects of work.

First, accelerating program development, enhance development potential. Now, the group is building the program of Hengli chemical fiber 0.65 million PET bottle chips and program of De Li chemical fiber yearly out 0.2 million of differential chemical fiber. These two programs will be fully commissioned before the end of March, and the programs will bring new sales income 10 billion CNY.

Its subordinate factory, Hua Yi Machinery invested 1 billion CNY last year to expand its producing capability of the weaving machine. The pace of its building program will continue to be accelerated, trying to realize the producing capability target with 6000 sets high-grade water jet loom and air jet loom, whose comprehensive performance can be compared with those imported from Italy and Japan. For its high performance-price, loom manufacturing orders are fixed until the end of next year.

Hengli Group will further its development towards its upstream of its industry chain, moving from chemical fiber and weaving field to the petrochemical industry. Hengli petrochemical (Nantong) industrial park, after one year preparation, its annual out put of 0.4 million tons differential chemical fiber program has been stepped into the final stage, trying to start construction in this year.

Second, continue to enlarge self innovation, improve core competitiveness. Hengli will further implement the national textile industry, adjust and rejuvenate layout plans, expand the utility of new technology and improve the textile section. The enterprise will also improve its self-innovation ability and carry out an overall strategy of prospering the enterprise, stick to bring in post expertise, further enhance its international research group and its research capacity, and cultivate a group of international based, innovative human force.

Third, continue to promote its international brand building, see from the world market point. Hengli will further strengthen its internal management, expand its science and innovation utility, strengthening its value added products making and marketing program, and optimize its industrial structure.